The goal of this project was to promote a public message, and the message here was that molly (MDMA) just isn't molly. It used to be the slang term used to define a pure for the drug MDMA. By exposing the way that molly is made now, the hope is to get less teens to use the dangerous club drug.
Overview of Molly
After spending time researching the topic and finding design influences the project moved into the design stage. This is where development of the style of the video came. The idea was to configure the video like a cooking show where they break down exactly what they are making and twist it to look fun and happy but have a serious message.
View of asset build out and style framing of video
Final Video Output
Thank you for looking and enjoy this meme about the impurity of molly!